NourishAI
Personalized nutrition plans that actually adapt to your blood work
NourishAI generates weekly meal and supplement plans calibrated to your bloodwork, genetic variants, and daily activity data. We partner with LifeLabs for integrated lab ordering and have 2,400 paying subscribers at $29/month — $696k ARR — 14 months after launching.
85% of nutritional advice is generic. Most apps give the same advice regardless of whether you're iron-deficient, insulin-resistant, or hypothyroid. One-size-fits-all nutrition plans produce mediocre outcomes because individual biology varies enormously.
Blood-calibrated nutrition plans that update in real time. We are the first consumer app to integrate directly with Canadian lab networks for seamless bloodwork import and interpretation.
"What would you still be building if you knew it would take 10 years?"
We are in the first generation where an individual can access the same metabolic data that elite athletes have. Making that accessible and actionable for everyone is a 10-year project I'd be proud of.
— Zara Ahmed, CEO
NourishAI ingests your bloodwork (ferritin, Vitamin D, HbA1c, thyroid, hormones), 23andMe data if available, and your Apple Health activity data. Our model recommends specific foods, meal timing, and supplements that are clinically validated for your unique biomarkers. Plans update automatically when new bloodwork arrives.
2,400 paying subscribers at $29/month. $696k ARR. 14% MoM growth. 6.2% monthly churn (improving). LifeLabs integration drives 34% of new signups. Average user retests every 90 days.
Criteria used by early-stage investors (YC, Sequoia seed, BDC Capital) to evaluate pre-seed companies.
| Criterion | Status | Value | Note |
|---|---|---|---|
| ARR | ✓ | $696k | Strong consumer SaaS traction |
| Paying subscribers | ✓ | 2,400 | Growing 14% MoM |
| Lead investor | ✓ | Real Ventures | $100k committed |
| Monthly churn | ~ | 6.2% | Improving; target <4% |
| Marketing dependency | ~ | High | Paid CAC increasing |
Tap any milestone to see details.
Real Ventures is our institutional lead. Partner Marie Chevrier joins as advisor.
"Explain your startup like I'm 12"
Your body is different from everyone else's. Some people need more iron, some people need more Vitamin D. We look at your blood test results and tell you exactly what to eat so your body works its best — like having a nutrition scientist check your blood and design your meals.
— Dev Krishnamurthy, CTO